After acquiring Falafel, India's first Mediterranean/Lebanese food chain, the Mirah Group plans to increase its outlets from seven to 30 by 2010. Confined to Mumbai for the present, it is looking at new markets such as Bangalore and Pune.
“Once we get a central kitchen, we could open 10-12 outlets pretty fast. The investment is also low and the time taken (to start operations) is also less. The recipes are standardised,” Mr Gaurav Goenka, director, Mirah Group said in a media report.
The flavours from Falafel include hummus plates with a variety of toppings, green salads, a range of pita breads, desserts and their signature in-house lemonade juice. The brand was introduced in India in 2008 by JB Group's JB N JEG Foods. Mirah acquired the food chain three months back.
Mirah, the owners of Gujarati food chain Rajdhani and newly launched Citrus Hotels, will invest Rs 300 crore across its hospitality ventures till 2010. Of this, Rs 200-250 crore will go towards Citrus and the rest for Rajdhani and Falafel.
The first Citrus Hotel was launched in Pimpri, Pune, last month. The 143-room property includes 43 service apartments which will open in the next three months. “Citrus is a mid-market, full service hotel. We will be unveiling five more within a month or so in Goa, Lonavala, Mahabaleshwar, Sriperambudur and Alleppey and are scouting for other leisure and business locations too,” said Goenka.
As a result, the company could have 400 rooms by end-2010. These hotels were already operational when Mirah acquired them and later rechristened Citrus. The company is now exploring growth routes through management contracts, greenfield ventures or acquiring hotels.
Rajdhani, on the other hand, has 45 outlets in 16 cities with a presence in Dubai and Oman.
Apart from hospitality, the Mirah Group is present in real estate development, travel, computer education, wind energy generation, textiles and international trading. Hospitality contributes to 35 per cent of its overall revenues, said Goenka.
Source:ImagesFood
“Once we get a central kitchen, we could open 10-12 outlets pretty fast. The investment is also low and the time taken (to start operations) is also less. The recipes are standardised,” Mr Gaurav Goenka, director, Mirah Group said in a media report.
The flavours from Falafel include hummus plates with a variety of toppings, green salads, a range of pita breads, desserts and their signature in-house lemonade juice. The brand was introduced in India in 2008 by JB Group's JB N JEG Foods. Mirah acquired the food chain three months back.
Mirah, the owners of Gujarati food chain Rajdhani and newly launched Citrus Hotels, will invest Rs 300 crore across its hospitality ventures till 2010. Of this, Rs 200-250 crore will go towards Citrus and the rest for Rajdhani and Falafel.
The first Citrus Hotel was launched in Pimpri, Pune, last month. The 143-room property includes 43 service apartments which will open in the next three months. “Citrus is a mid-market, full service hotel. We will be unveiling five more within a month or so in Goa, Lonavala, Mahabaleshwar, Sriperambudur and Alleppey and are scouting for other leisure and business locations too,” said Goenka.
As a result, the company could have 400 rooms by end-2010. These hotels were already operational when Mirah acquired them and later rechristened Citrus. The company is now exploring growth routes through management contracts, greenfield ventures or acquiring hotels.
Rajdhani, on the other hand, has 45 outlets in 16 cities with a presence in Dubai and Oman.
Apart from hospitality, the Mirah Group is present in real estate development, travel, computer education, wind energy generation, textiles and international trading. Hospitality contributes to 35 per cent of its overall revenues, said Goenka.
Source:ImagesFood
