Bhat's Foods launches ready-to-eat chapattis


In a recent development, Karnataka-based bakery range manufacturer Polykorp Private Limited's food division Bhat’s Foods has launched ready-to-eat chapattis. Currently, Karnataka is the market for these chapattis but the company is gearing up for a national foot print early next year, according to a media report.

The ready-to-eat chapattis are made out of wheat, jowar and ragi. An additional offering is the masala chapattis. The product will be offered to institutions and large industrial canteens besides being available at leading retail outlets.

“The ready-to-eat chapattis will now simplify the concept of cooking for the working population and single home individuals. It will also provide the small hotels a big relief to save labour costs,” B S Bhat, managing director of Bhat’s Foods, said in a media report.

The company has invested Rs 8 lakh to install an indigenous fabricated chapatti machine which consists of a S S Steel bowl to mix the dough. The flour mixture is transported into a hydraulic press to create uniform shaped chapattis which is then cooked. There is not much human intervention during the making of chapattis.

The machine can produce 1,000 chapattis per hour. In less than 27 seconds one chapatti can be prepared. The shelf life of the product is 3 days and 7 days under refrigeration.

Currently, the company has been able to supply 4,000 chapattis a day. It is most-sought- after by industrial canteens and caterers. Bhat said that there was a huge demand for these chapattis and there are not many players in the organised sector. However a handful exist in the small and tiny industry space.

The company claims that this is the novel mechanised way of making chapattis. The entire process of sourcing and manufacturing is carried out in accordance with the Food Safety & Standard Act, 2006. The plain chapattis are priced at Rs 35 for 300 grams. Masala chapattis cost Rs 40.

As part of its next phase of expansion, company is scouting for franchisees. All the guidance will be provided from the machine fabrication to setting up of the unit. “The estimated cost for a franchisee outlet is between Rs 15 and 25 lakh,” said Bhat.

Another business opportunity for chapatti makers is the concept of vending chapatti rolls with veg or non-veg filling. Kiosks can be put up at malls and shopping centres to offer these anytime snacks.

Future products in the pipeline include high fibre content chapattis and rice rotis. Efforts are on to seek Hazard Analysis and Critical Control Point (HACCP) and ISO certification.

Polykorp Private Limited is known for its leading bakery range sold under the brand name ‘Beekays’. The company’s other division Bakers Shoppee deals with supply of imported bakery and café machines.

Source: ImagesFood

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